BHARATMATRIMONY.COM LAUNCHES

"MATRIMONY ON MOBILE"


SMS to 55050 to enable mobile users to register, find and contact eligible probables

New Delhi, 12th November 2003BharatMatrimony.com, the number one Indian matrimony service provider, today announced the launch of an innovative way of finding prospective brides and grooms through the mobile. Termed as ‘Matrimony on Mobile’, this service is in partnership primarily with four leading cellular operators namely Airtel, Hutch (Orange in Mumbai), Idea and Oasis. Matrimony on Mobile offers mobile users an unexplored opportunity to contact prospective brides and grooms and realize their dream of finding their perfect life partner through sending a SMS to "55050".

Bharatmatrimony.com has carved a six-year road map in providing quality services resulting in customer satisfaction, which is evidenced in a customer base of over 8,00,000(eight lakh) users, over 26 thousand marriages and 14 regional domains. It is this strength, which sets the services of "55050" apart, complimenting a 12 million combined user base of Airtel, Hutch, Orange (in Mumbai), Idea and Oasis subscribers.

BharatMatrimony.com is a pioneer and market leader of matrimonial services both online and Offline and is constantly striving to better its services with changing times and technology. It has provided matrimony services over Internet, over television, over the radio, through its publications, through the Swayamwars and now Matrimony on Mobile seemed the obvious next step.

Addressing the media at a launch press conference in New Delhi, Mr. Murugavel Janakiraman, the Chief Executive Officer of BharatMatrimony.com said, “Matrimony on Mobile is a path breaking initiative undertaken by BharatMatrimony.com. The portal is constantly using the advancement of technology to provide various opportunities for prospective brides and grooms across India to find their ideal life partner. This initiative blends the advancement of wireless and Internet technology, bringing a new dimension to the traditional process of Indian arranged marriages. BharatMatrimony.com is committed to making marriages happen. Matrimony on Mobile is the next wonder in our Matrimony Services".

Mobile users can now avail this facility by just sending a SMS saying, "REGISTER" to '55050' and register in simple steps. Alternatively one can also register FREE online at http://mobile.bharatmatrimony.com

The mobile users can search, for the his/her ideal life partner by sending the Keyword "FIND", to '55050'

The keyword "VIEW" to be sent to "55050" to view the complete details of a matching profile and the keyword “CONTACT” to be sent to "55050" to eventually get in touch with the right person.

    Highlights
1st ever initiative by a matrimony portal
Four major players of the cellular industry tie-up with BharatMatrimony.com for matrimony on mobile
An existing user base of 8 lakh member of BharatMatrimony.com compliments a user base of 12 million mobile subscribers
Highly user friendly and cost effective
SMS to 55050 And find your Better Half!
Free Online registrations at http://mobile.bharatmatrimony.com
To get started SMS "Register" to "55050"

About BharatMatrimony.com

Founded in 1997, BharatMatrimony.com (www.bharatmatrimony.com) is India’s leading matrimony service provider that is dedicated to making marriages happen. Currently it has twenty branch offices. The portal boasts of over eight lakh profiles of prospective brides and grooms and over twenty-six thousand successful couples. The flagship brand BharatMatrimony.com has fourteen regional matrimony portals.

BhartMatrimony.com also has a strong offline presence that publishes three magazines –Desi Match Maker (USA), Match Maker in India and Vazkhai Thunai in Chennai. It also conducted the Mega Swayamvaram, the World’s Largest Marriage Meet, that event that brought together six thousand prospective brides and grooms.
BharatMatrimony.com provides the most comprehensive marriage related and allied services. It also has tie-ups with major Indian portals like Msn.co.in, Sify.com, Yahoo.co.in, ndtv.com, Indiatimes.com and Webdunia.


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